Overview
The Sales Process for Corporate Engagement focuses on a fundamental sales process. This book aims to be the most comprehensive, concise sales textbook ever written. Time will be spent on proven concepts and methods that work across all industry segments. This book serves as a practitioner’s guide.
This textbook will teach the sales processes and fundamentals that drive sales success in a corporate environment. The text is built to be a concise study of sales methods to be used in a manner that teaches students and non-sales employees the art and science of sales.
We will answer some of the most common questions related to sales, “What are the best processes? How do I negotiate? How do I close? What is an implementation plan?” This text will walk through the sales process from beginning to end. It will dissect each segment in a simplistic way.
The teaching methods used will be appreciated by all learning styles. The self-discovery platform will ensure concepts are lived. Therefore, taking education to application more successfully than lecture-type teaching. The personal role-plays and video learning sessions will encourage student involvement and yield an educational environment that is focused on continuous improvement of skill and less on assessment. Grades are important. However, improving one’s level of skill in their desired trade is the goal.
Instructional guidance in the form of video [YouTube channel] is provided throughout the text. In addition, you will find instruction, role plays, and assessments to facilitate the learning. The text is segmented into the follow:
- Negotiations
- Marketing Insights
- Sales Visit Stages
- The Sales Process, Metrics and CRM
- Implementations
- Planning
- Communication Methodology
- Divine Adaptation
- Closing
The science of sales requires prospect qualification, methodical process approaches to the sales visit, marketing insights, negotiations, proper articulation of value, well-constructed implementation plans, communication skill and the ability to adapt to all people. The engagement journey will take us through all these critical steps of the process and ensure fundamentals are followed.
